Flip Signal
An AI-powered market monitoring system that automatically surfaces actionable competitive intelligence — without the analyst overhead.
The Problem
Market data was everywhere. Actionable signals were nowhere. A retail intelligence company needed a way to monitor competitor pricing, inventory shifts, and market signals automatically — without drowning analysts in noise or building a 10-person data team.
Approach
Built an AI-powered monitoring system that ingests structured and unstructured market data, applies ML-based signal detection, and surfaces alerts with confidence scoring and source attribution. Designed the product from first principles around what decision-makers actually needed to act on, not just what was technically possible to surface.
Outcome
Reduced analyst time on market monitoring by ~60%. Increased signal confidence with a built-in explainability layer that let users understand why each alert fired. Shipped to first enterprise customers within 14 weeks.